ACRO Global Tourism Marketer Articles: New WI tourism chief would use part of budget to draw visitors from states with direct inbound flights

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New WI tourism chief would use part of budget to draw visitors from states with direct inbound flights
By

David
15 April 2019 (Edited )

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Wisconsin Department of Tourism

Newly appointed Wisconsin Tourism Secretary Sara Meaney - previously with Milwaukee Film - said in a recent interview that she wants to use part of her budget to target new geographic markets that have direct flights to WI, such as California, Texas, Florida and Arizona - probably via PR and digital advertising.

In 2017 tourism put $20.6B into the economy of Wisconsin and supported 192,255 jobs.

Top competitors are Minnesota and Michigan.

David H. Boggs

President/CEO
ACRO Global
Publisher
TourismMarketer

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