The Town of Bennington, VT has begun a 'Vermont Begins Here' tourism campaign with a $50K marketing budget.

Campaign includes a new website https://vermontbeginshere.com/ designed by local digital marketers Eight Oh Two Marketing.

The destination-marketing initiative is being driven by a marketing committee of local business leaders, with support from the Community Development Office.

Primary target market is day-trippers from around New England.

Traditional advertising including radio is envisioned for the future, also targeting the Albany area and the Berkshires.