ACRO Global Tourism Marketer Articles: Asheville NC unveils new $11.5M ad campaign funded by hotel tax

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Asheville NC unveils new $11.5M ad campaign funded by hotel tax
By

David
17 September 2019 (Edited )

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Buncombe County Tourism Development Authority

The Buncombe County [NC] Tourism Development Authority - which administers the 6% hotel tax for the Asheville area - has launched a new $11.5M ad campaign on TV and online (including TripAdvisor, Hulu, Spotify) showcasing the region's outdoor activities, food and music.

Target markets include Charlotte, Raleigh-Durham, Atlanta, NYC, Chicago, Birmingham AL and Columbus OH.

David H. Boggs

President/CEO
ACRO Global
Publisher
TourismMarketer

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Website	Visit Website https://www.exploreasheville.com/
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