ACRO Global Tourism Marketer Articles: FL Gov. DeSantis, Visit Florida launch in-state marketing campaign

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FL Gov. DeSantis, Visit Florida launch in-state marketing campaign
By

David
03 September 2020

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Gov. Ron DeSantis

Florida Gov. Ron DeSantis announced yesterday at a news conference in Daytona Beach a $13M in-state ad campaign promoting domestic tourism.

Visitation to Florida was down more than 60% in 2Q2020 vs 2Q2019. It's hoped that the new campaign will support economic recovery and bring back tourism jobs.

The In-State Rebound Campaign is expected to garner 250M impressions of ads on:

Broadcast TV statewide
Digital Display and Video via Samsung, Hulu, Pandors, Waze and Disney/ABC
Social ads on Facebook, Instagram, Pinterest, Amazon, YouTube and Snapchat
PR initiatives including a Satellite Media Tour across in-state markets, and social-media influencers

Campaign includes a "LoveFL" logo and will run from now through 11/22 using the Tourism Industry Cooperative Marketing Program with Visit Florida and 12 regional partners.

David H. Boggs

President/CEO
ACRO Global
Publisher
TourismMarketer

Follow @davidhboggs

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Website	Visit Website https://www.visitflorida.com/
Rating	80/5 1 2 3 4 5 4/5 based on 1 vote. Show Individual Votes
Views	90 views. Averaging 90 views per day.
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External Article: https://www.visitflorida.org/resources/crisis-preparation/covid-19-resources-and-information-for-businesses/in-state-rebound-campaign/

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