Travel Wisconsin summer 2021 campaign "The Wonder of Wisconsin" is live now on Facebook and Google, and will be further rolled out to digital, online video, network TV, connected TV, radio, online radio and out-of-home in May.

Target markets will include standbys Chicago, Minneapolis, Milwaukee, Madison and Green Bay plus newcomers Cedar Rapids, Duluth, Rochester, Davenport, Des Moines, Rockford and Wausau.

Targeting will seek travelers with the highest potential value of visit, using a Propensity to Visit model incorporating data sets from market researchers Longwoods International and Tourism Economics, plus visitation intelligence data from Arrivalist.

Travel Wisconsin is also working with the state's Office of Outdoor Recreation to showcase the relationships between brands produced and used in Wisconsin - like Harley Davidson, Trek, MirroCraft and Polaris - and a wide range of outdoor activities available in the state.

Go here to download Wisconsin summer and fall TV commercials.