Tourism Ireland led a delegation of 14 Irish tourism companies to France's largest travel trade exhibition the International French Travel Market (IFTM) Top Resa in Paris last week.

In September, Tourism Ireland began running its €1.8M multi-media "Green Button" campaign in France - where it's titled "Bouton Vert" - to generate awareness of Ireland as a destination and to drive bookings for short breaks throughout the rest of 2021.

Tourism Ireland Manager/Southern Europe Monica MacLaverty said:

“Tourism Ireland is delighted to be back at IFTM – in person – this year. It’s an excellent opportunity to spread the word about the many great things to see and do right around the island of Ireland. IFTM also provides a valuable opportunity for our partners from Ireland to showcase their product and connect, both in-person and virtually, with leading French travel trade contacts.”