As of 31 March 2022 the Dijon-based organization formerly known as European Cities Marketing has rebranded itself as City Destinations Alliance.

Per the organizers, the central theme driving the rebrand is the idea that "destination leadership involves much more than marketing."

City Destinations Alliance’s President Petra Stušek said:

“As a community of urban tourism professionals and an alliance of more than 115 European city destinations, we are as European as ever, we share the passion and love for urban experiencing and city life in general. As an alliance, our purpose is to improve quality of life in Europe’s cities. We are committed to a sustainable and responsible visitor economy that works for people, place, and planet.”

The rebranded Alliance is expected to undertake, among others, initiatives for ensuring sustainable and responsible practices in the visitor economy, understanding and managing visitor behavior, facilitating public engagement and ensuring usage of smart applications across the urban landscape.

New identity and marketing collateral are being rolled out now.

For more information about the organization, contact Flavie de Bueil-Baudot, COO of City Destinations Alliance at flavie@citydna.eu