The aim of Phase II of the US Green Button campaign is to drive travel to Ireland by Americans in the coming autumn and winter.

Video ads are running on all 4 major TV networks in key US cities with non-stop air connections to Ireland, including Boston, New York, Chicago, Philadelphia, DC, San Francisco and Los Angeles, as well as on streaming services including Hulu, YouTube TV and others.

Also commuters in Boston, New York and Chicago are seeing out-of-home ads on streets and in transit stations, including trains wrapped in ads.

A partnership between Tourism Ireland and publishers Travel + Leisure has resulted in 2 website articles, to be followed soon by videos on TikTok where T+L has more than 300,000 followers.

In pre-pandemic 2029, Americans made 1.7M trips to Ireland and spent 1.6B euro.