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Tourism Ireland launches $1M campaign promoting direct flights to Shannon from Boston and NYC
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19 September 2022 (Edited )

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Aer Lingus and United flights to Shannon promoted as Gateway to the Wild Atlantic Way

Targeted trade and consumer promotions will run from now until the end of November.

To kick this campaign off, Tourism Ireland and the Shannon Airport Group along with a delegation from the Wild Atlantic Way have hosted trade and media events for 40 tour operators and diaspora journalists in Boston and NYC.

Consumer advertising is expected to deliver 86M impressions.

Campaign will include:

  • Digital billboards
  • Digital ads on Facebook, Instagram, Travel + Leisure and similar platforms
  • Offers on Travelzoo and other travel deals websites
  • Cooperative promotions with Aer Lingus and United
  • Communications re Shannon and the WAW in travel trade media

David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
President/CEO
ACRO Global
Publisher
TourismMarketer

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