Pure Michigan winter campaign is back with $2.4M budget
Beginning in November and continuing through 23 December, Travel Michigan's Pure Michigan winter campaign has returned to national TV with ads coordinated with Hallmark and Hallmark movies.
Winter tourism put $2.9B of traveler spend into Michigan's economy in 2021.
Target markets include:
- Michigan
- Chicago
- Cincinnati
- Cleveland
- Columbus
- Dayton
- Fort Wayne
- Green Bay
- Indianapolis
- Milwaukee
- Minneapolis
- South Bend
- Toledo
Media include digital OOH, Hulu, Pandora, Priceline, TravelZoo, digital banners and paid social.
Ads highlight skiing, snowmobiling and snowshoeing.
