Tourism Ireland kicks off 2018 with TV campaign in Germany
By David
10 January 2018 (Edited )
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Hospitality Ireland
By David
10 January 2018 (Edited )
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Hospitality Ireland
David H. Boggs
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ACRO Global
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TourismMarketer
ACRO Global
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TourismMarketer
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Campaign running on German national and satellite TV networks and online travel and news shows in January-February is expected to reach 17.2M people.
Highlights include videos of Wild Atlantic Way, Ireland's Ancient East, Northern Ireland, Dublin, Belfast, Waterford.
Germany is Ireland's #3 international market.
Will Tourism Ireland be able to offset the reduction in visitors from the Brexit-impacted UK with additional visitors from the EU and North America?
Stay tuned.