ACRO Global Tourism Marketer

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David Posted 18 May 2017:

I can see both a big pro and a big con here:

PRO: All recent credible research shows that Chinese travelers are very safety-conscious when it comes to destinations. And today, Scotland has to be as safe as anywhere.

CON: It's unlikely that today in the Scottish Highlands there exists the kind of infrastructure in the way of Chinese-language signage, step-on guides and training of workers in the hospitality and tourism industries that can guarantee Chinese visitors a world-class experience.

But getting Chinese visitors there at all will be in itself an accomplishment, and will start the ball rolling to make the Highlands a sought-after destination for Chinese travelers.