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  1. ACRO Global Tourism Marketer Articles
  2. Europe
  3. UK & Ireland
  4. Tourism Ireland launches Game of Thrones campaign in NYC
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David Posted 07 August 2017:

Tourism Ireland is working with Hollywood Reporter magazine to remind Americans that much of the Game of Thrones series is filmed in Northern Ireland.

Campaign includes a billboard ad in Times Square as well as a dedicated section of the Ireland.com Web site.

Northern Ireland tourism is also benefiting from the weak GBP that makes it an attractive destination for euro-carrying citizens of the Republic.