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  1. ACRO Global Tourism Marketer Articles
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  3. UK & Ireland
  4. WOW to axe new Cork - Reykjavik route at end of summer 2017
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David Posted 09 August 2017:

WOW will end its 4/week Cork-Reykjavik service on 27 October 2017 after only 5 months, on account of low demand despite "extensive marketing" in Ireland, Iceland and the USA. Some flights have been cancelled.

Dublin-Reykjavik service will continue.

These new LCCs are operating in largely uncharted territory, and some missteps should be forgiven.