ACRO Global Tourism Marketer

Advanced Search

FREE Download: “The Definitive Guide to Choosing the Best Google Search Agency for Your Business”
FREE Guide: Grow Your Business with Google
My New FREE 2023 Guide explains in plain English how Google Ads and SEO work, why you need to work with a professional agency, and how to find the best Google Search agency. Don't fall for PPC and SEO scams. Find the best agency for your business, and start making more money!
Get your FREE Guide!

  1. ACRO Global Tourism Marketer Articles
  2. Europe
  3. UK & Ireland
  4. UK ONS: 2016 vs. 1996 - Brits now taking more but shorter ho...
  5. Post Reply

Post Reply

Your Name:
Subject:
Comment Text:


You may use BB Codes in your message.

Options:
Disable BB Codes?
Spam Prevention:


Post History (last 1 comment)

David Posted 25 August 2017:

With UK population up by 12% in 2016 vs. 1996, Brits took 68% more foreign holidays. And although 7-night stays were most popular in both years, the popularity of 14-night stays was down in 2016 and that of 2-6 night stays up strongly.

Top 10 destinations showed some shifts also: Belgium and Turkey are no longer among the top 10 and preference for France is off a bit.

Emerging destinations like UAE, Poland, Romania, Croatia and Iceland were popular in 2016.

A lot of factors are at work here: currency exchange rates, air access, terrorism, wars, EU membership, infrastructure development.

With all those variables to contend with, tourism marketing is tough