The 2018 budget will be voted on sometime this fall.

Brand USA expects to receive over $100M in cash and in-kind contributions from industry partners in 2017. Its proposed Federal budget for FY 2018 is $155.2M.

Assuming the US gov't continues to fund them for FY 2018, the agency's plan is to drop their current one-size-fits-all-countries marketing approach in favor of a more flexible, individualized model.

That sounds like a good plan to me.