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  1. ACRO Global Tourism Marketer Articles
  2. Europe
  3. UK & Ireland
  4. Tourism Ireland and Saks Fifth Avenue collaborating on US pr...
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David Posted 02 October 2017:

Saks will be doing window installations and in-store displays promoting Ireland in its stores in NYC and Beverly Hills; also a 2-page spread in Saks' Fall Fashion Book that reaches customers by direct mail and online.

Tourism Ireland VP/North America Alison Metcalfe said:

"Tourism Ireland has prioritised North America for 2017, as a market which offers a strong return on investment, in terms of holiday visitors and expenditure. A number of factors are working in our favor, including more airline seats than ever before, making getting to Ireland easier than ever from 20 gateway cities across North America.”

Replacing those missing visitors from the UK is Tourism Ireland's Job #1 in 2017-2018.