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Comment Text: You may use BB Codes in your message.	[quote=David]<p><span style="font-size:16px;">NYC & Company and Tourism Toronto have inked a 2-year partnership agreement.</span></p> <p><span style="font-size:16px;">Plan is for the 2 cities to promote each other at home (to the tune of $500K), and share best marketing practices, to induce incremental, reciprocal intercity travel.</span></p> <p><span style="font-size:16px;">I hope both cities will be willing to share their numbers publicly, so we can all see what worked and what didn't.</span></p> <p><span style="font-size:16px;">The CAD-USD exchange rate will be a wild card in this deal.</span></p> <p> </p>[/quote]
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David

Posted 23 October 2017:

NYC & Company and Tourism Toronto have inked a 2-year partnership agreement.

Plan is for the 2 cities to promote each other at home (to the tune of $500K), and share best marketing practices, to induce incremental, reciprocal intercity travel.

I hope both cities will be willing to share their numbers publicly, so we can all see what worked and what didn't.

The CAD-USD exchange rate will be a wild card in this deal.