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  1. ACRO Global Tourism Marketer Articles
  2. Europe
  3. UK & Ireland
  4. VisitBritain/VisitEngland claims credit for 872M GBP increme...
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David Posted 28 October 2017:

If that's true, every GBP invested in VisitBritain produced 20 GBP in incremental visitor spend.

The weak GBP since the Brexit referendum vote in June 2016 - putting the UK on sale for travelers from the Eurozone, North America and Asia - deserves some credit also.