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  1. ACRO Global Tourism Marketer Articles
  2. Europe
  3. UK & Ireland
  4. VisitScotland to refocus on less popular tourism regions and...
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David Posted 28 October 2017:

What VisitScotland is trying to do here is relieve pressure on the most popular tourist spots and seasons by promoting other less-popular locales that are worth seeing, and those worth seeing in seasons other than high summer.

Because when a destination becomes so overrun with tourists all coming at once that road traffic goes into gridlock - think Acadia National Park or downtown Boston in summer - the tourists start staying away.