ACRO Global Tourism Marketer

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David Posted 23 January 2018:

UN WTO projects France #1 destination in 2017, Spain #2, replacing traditional #2 USA.

USTA says US market share of global travel volume fell from 13.6% to 11.9% between 215 and 2017. Many blame "Trump slump" for that.

Spain was able to increase its share of inbound trips from the UK and other European countries in 2017 because of terrorist attacks and political upheaval in competing warm/sunny destinations like Turkey and Tunisia.

And, predictably, not everyone in Spain is happy with the increased tourist traffic. See the Related Article (above) re "Anti-tourist activism in Spain on the rise."