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TTRA 2023 International Conference 13-15 June in St. Louis
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22 May 2023

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Gateway to the Future

“Gateway to the Future: How research, data & technology are changing the way strategic decisions are being made by destination & tourism organizations“

Agenda (Partial):

Monday12 June

Conference kicks off at 2 PM with Virtual PhD Student Colloquium.

8-10 PM Virtual Academic Session

Tuesday 13 June

8:45-10:30 AM Qualitative Research Methods

10:45-11:50 AM Embracing Differences & Fostering Unity Across Travel & Tourism

11:00-11:50 AM Is VFR the Silent Majority of Your Overnight Stays

1:15-2.05 PM Analytics for Advocacy

4:00-5:00 PM How Big Data & Market Research Work Together & Fuel Marketing & Strategy

Wednesday 14 June

8:30-9:15 AM Leveraging Smart Technology

9:45-11:15 AM Stronger Destinations

9:45-11:15 AM Tourists' Data

9:45-11:15 AM COVID-19 and Tourist Behavior

9:45-10:35 AM Tourism's Benefits to Residents

9:45-10:35 AM Data-Driven Marketing

10:45-11:30 AM Using Insights, Data and Technology to Drive Outcomes to Create a Smart Destination

10:45-11:30AM Evidence-based Decisionmaking in Marketing

1:30-3:00 PM Inclusive Tourism

1:30-3:00 PM Big Data Methods

1:30-3:00 PM Using Academic-Industry Partnerships to Drive Innovation in Research

2:10-3:00 PM Turning Insights into Strategy

3:30-4:15 PM Leveraging Research's Growing Relevance

Thursday 15 June

8:45-9:30AM What the Future of Travel 2023 Study Reveals About Multicultural and Diverse Travelers

10:00-10:50 AM Changes in tracking and geolocation

10:00-10:50 AM Conference/Convention/Group Travel

10:30 AM - 1200 PM Special Interest Tourism

10:30 AM - 1200 PM Tourist Experiences

10:30 AM - 1200 PM Data-Intensive Methods for Destination Management

11:00-11:50 AM Eat, Pray, Love Data

11:00-11:50 AM Solid AI Needs Solid Data

Speakers willl include:

Kathleen Andereck, Professor, Arizona State University

Kenton Barello, VP/Enterprise Sales, YouGov

Anna Blount, VP/Research, Longwoods International

Zeek Coleman, VP/Americas, Tourism Economics

Craig Davis, President/CEO, Visit Dallas

Jeffrey Eslinger, Senior Director/Market Insights, Hawaii VCB

Julie Christine Marchand, VP, Ipsos

Many more...

Venue is the Four Seasons Hotel where room block is full.

Overflow hotel is Hotel Lumiere at the Arch with $128.99 rooms still available, call 877-450-7711 and use Group Code STTRA23.

Conference passes:

Students: $450-$600 depending on TTRA membership (or not) and when you register

TTRA Members: $949-$1149

Non-members: $1399 to 31 May, then $1449

Register here: https://ttra.memberclicks.net/2023conference#!/

Conference is heavily academically oriented, nearly 100% in-person, with no mention of recordings, expensive, and requires travel to St. Louis. But if you're a serious researcher or C-level tourism exec, this is a great chance to meet and hear from a lot of smart people.


David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
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ACRO Global
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