Source markets with greatest decreases in visitation to the USA in July 2016 were:
- Brazil (-31%) - strong US dollar
- UK (-10%) - strong US dollar, weak GBP, Brexit uncertainty
- Japan (-10%) - strong US dollar, competition from closer and less expensive destinations
- Canada (-7%) - strong US dollar, weak loonie
- Germany (-7%) - strong US dollar, competition from closer and less expensive destinations
- France (-7%) - strong US dollar, competition from closer and less expensive destinations
July data for Hong Kong showed an increase of 899%, while data for PRC showed a 33% decrease. NTTO believes those figures to be inaccurate, likely the result of coding errors.