The Space Coast Office of Tourism is preparing to launch in late January a million-dollar, eight-week campaign geotargeting families and affluents in Miami in the period immediately before, during and after the Super Bowl, to be held there on 2 February.

Media used will include TV, streamed video, radio, out-of-home, and digital advertising on Facebook and Google.

The campaign will be funded with revenue produced by Brevard County's 5% tax on hotel rooms and short-term rentals.