The Gaming Commission approved the MGM tourism marketing plan - required under the MA law that allows the construction and operation of casinos in the state - on 19 June 2018.
Some features of the plan are:
- Partnering with Pioneer Valley Transit Authority to provide a free shuttle (the Loop) linking the casino with downtown Springfield
- Booking 6 MGM entertainment events annually into CityStage and Symphony Hall
- Promoting local and regional experiences like golf, fishing, skiing, foliage tours
- Partnering with Amtrak on ticket discounts
- Bus tour program
- Partnerships with local attractions
Every tourism region in New England should be watching this. Best of luck to the citizens of Springfield.